How Fooji Cut Close Times by 80%—and Unlocked Strategic Insights with Campfire

Learn how Fooji reduced its monthly close from 15 days to 3 and unlocked real-time campaign profitability insights with Campfire.

Background

Fooji powers some of the world’s most exciting brand experiences, including campaigns at the 2024 Paris Olympics. However, behind the scenes, Fooji’s finance team faced a mounting challenge: their accounting systems weren’t keeping up with their scaling business.

Fooji was previously operating on NetSuite but struggled with growing complexity around inventory, procurement, and campaign reporting. Their NetSuite setup, despite heavy investment, was no longer aligned with the business — slowing down close times and forcing manual workarounds to get basic reporting done.

With a lean team and a fast-growing business, Fooji needed a financial platform that could evolve with them.

The Problem

Trapped in Complexity and Manual Work

For Fooji’s finance team, the challenges were stacking up: closing the books took 15+ days, inventory, procurement, and financial reporting were disconnected, building product- and campaign-level P&Ls required painful, manual spreadsheet work, and even after significant consulting spend, their NetSuite instance couldn’t deliver the custom reporting they needed.

“Our CEO made it clear: We needed true campaign profitability insights—and we couldn’t get there with the tools we had.”

Heather Redka, Fooji’s Controller

The team needed not just a better system, but a better way of working.

The Solution

A Platform Built for Modern Finance Teams

Fooji ran a rigorous procurement process and chose Campfire over retooling their existing legacy ERP. They moved away from an “all-in-one” approach and toward a “best-in-breed” finance stack, pairing Campfire with procurement automation and native Salesforce integrations for campaign management.

Campfire offered exactly what Fooji needed: unified financial data, with all procurement, inventory, and campaign revenue data flowing directly into Campfire; automated close management, so reconciliations, revenue recognition, and eliminations were no longer manual tasks; native Salesforce integration, making campaign and contribution margin reporting self-service; and platform scalability, with Campfire’s flexible architecture able to evolve alongside Fooji’s scaling, dynamic operations.

Despite Fooji’s complex, multi-entity setup, the migration to Campfire was smooth—and impactful.

The Result

Faster Closes, Greater Visibility, and Strategic Transformation

Fooji’s move to Campfire unlocked immediate and dramatic improvements: time to close dropped from 15 days to just 3 days, campaign P&L reporting became self-serve in real time, accounting team productivity dramatically increased with no headcount expansion, and finance shifted from transactional work to strategic initiatives.

“Campfire didn’t just speed up our close—it changed the role of finance at Fooji. We’re now business partners, not just record keepers.”

Heather Redka, Fooji’s Controller

With Campfire’s automation, Fooji’s finance team spends less time reconciling transactions and more time helping leadership drive better decisions—like tightening vendor management, improving campaign profitability, and optimizing working capital.

Summary

Fooji migrated off NetSuite to Campfire to better support growth and complexity, reduced its monthly close from 15+ days to 3 days, empowered a lean finance team without adding headcount, gained real-time contribution margin reporting across campaigns, and increased strategic focus across finance, sales, and operations.